People are egocentric. They assume others experience stimuli the same way they do.
[...] E-mail's ambiguity has special implications for minorities and women, because it tends to feed the preconceptions of a recipient. "You sign your e-mail with a name that people can use to make inferences about your ethnicity," says Epley. A misspelling in a black colleague's e-mail may be seen as ignorance, whereas a similar error by a white colleague might be excused as a typo. If you're vulnerable to this kind of unintentional prejudice, pick up the phone: People are much less likely to prejudge after communicating by phone than they are after receiving an e-mail. Kruger and Epley demonstrated this when they asked 40 women at Cornell to administer a brief interview, 20 by phone and 20 by e-mail. They then asked a third group of 20, the "targets," to answer the phone interviewers' questions. They sent a transcription of the targets' answers to the e-mail interviewers. The professors then handed each interviewer what they said was a photo of her subject. In reality, each got a picture of either an Asian or an African-American woman (in reality, all were white). E-mail interviewers who thought the sender was Asian considered her social skills to be poor, while those who believed the sender was black considered her social skills to be excellent. In stark contrast, the difference in perceived sociability almost completely disappeared when interviewer and target had talked on the phone. [...] That's from "It's all about me: Why e-mails are so easily misunderstood," Daniel Enemark's special to the Christian Science Monitor Update: Lightning-round link at Slashdot Update of the update: Read Tiffany B. Brown's "Better e-mail writing" posted in articles on May 15, 2006 11:58 AM | t (0) « Previous phile: "So many of us are struggling to make it day by day." » Next phile: The connection between black viewers and black contestants was particularly strong. Return to top of page |
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